Market Trends – Natural Products
Natural and Organic foods
Natural and organic foods and beverage categories are growing
at more than 12%, outpacing sales of conventional grocery
products by more than 4 to 1.
American shoppers spent more than $42.8 billion on natural and
organic products in 2003. Sales of organic products rose 19
percent in natural products stores in 2003.
Healthy fats replacing trans fats
headline issues such as trans fatty acids and the obesity
epidemic have challenged consumer confidence in mainstream
goods, contributing to slack sales.
by January 2006, under new U.S. Food and Drug Administration
regulations, all food marketers will have to disclose the level of
trans fats in their packaged products.
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